About - FARE

+971 54 736 3000

Local Experts.
Global Standards.

We guide buyers, investors, and homeowners through  every step of the Dubai real estate journey —  with insight, precision, and care.

ABOUT FARE

Fajr Al Emarat Real Estate was established in Sharjah at the start of this century and has grown steadily through a clear vision and highly experienced leadership. The company has become a leading name in the emirate’s real estate sector by offering integrated services and high-value investment opportunities with strong returns and low risk. Through strategic partnerships with Fajr Al Emarat Owners Association Management, Neptune General Contracting, and Taibah Construction in Istanbul, the company has expanded its capabilities and strengthened its presence across the UAE and the wider region.

Hallmark Group operates through four specialized companies:-Fajr Al Emarat Real Estate-Neptune General Contracting-Pluto Ownership Administrative Supervision-Heptagon Technical Services

Over the years, we have successfully managed a diverse portfolio of prominent properties, including: Blue Tower, Lotus Tower, Burj Bu Khamsin 3, Al Fayah Business Park Tower, Riviera Tower, Burj Al Burj, Al Marwa Tower 3, Amir Bu Khamsin Tower 1, Othman Tower, Majestic Tower, and Beach Tower 2 and more.

ABOUT HALLMARK GROUP

With over two decades of excellence in the UAE real estate market, Hallmark Group has evolved into a leading, diversified real estate conglomerate offering end-to-end services across sales, leasing, construction, property management, and technical solutions. The Group operates through four specialized subsidiaries: Fajr Al Emarat Real Estate (FARE), Neptune General Contracting, Pluto Ownership Administrative Supervision, and Heptagon Technical Services.

Hallmark Real Estate, the Group’s flagship brokerage arm, provides expert services in property sales, leasing, investment advisory, mortgage consultancy, and property management across Dubai and the UAE. Driven by a client-focused approach and a skilled team, Hallmark Real Estate delivers tailored, reliable solutions that empower clients to make confident and well-informed property decisions.

VISION

To be the UAE’s most trusted and comprehensive real estate group,
redefining industry standards with innovation, transparency, and
customer-first values.

MISSION

To deliver integrated, high-quality real estate services and solutions
that exceed expectations, foster trust, and build long-term client
partnerships.

GROUP STRUCTURE

Hallmark Group

FAJR AL EMARAT REAL ESTATE

A trusted name in the Northern Emirates, providing expert property sales, leasing, and market insight.

PLUTO OWNERSHIP ADMINISTRATIVE SUPERVISION

Managing owner associations and community operations with professional financial and maintenance oversight.

NEPTUNE GENERAL CONTRACTING

Specializing in residential and commercial construction, delivering high-quality projects across the UAE

HEPTAGON TECHNICAL SERVICES

Delivering technical support and facility maintenance services for commercial and residential real estate.

DEVELOPED PROJECTS

AWARDS & RECOGNITIONS

Hallmark Group

Fajr AL Emarat Real Estate has been consistently recognized as one of the top-performing real
estate companies in Northern Emirates, earning multiple prestigious awards for excellence in
service, innovation, and market leadership. These accolades are a reflection of our unwavering
dedication to quality, our client-first approach, and our ability to adapt in a dynamic real estate
landscape.

Built on a strong foundation of integrity, transparency, and in-depth market expertise, we have
successfully guided thousands of clients—both local and international—through every step of their
real estate journey. Whether it’s residential, commercial, or off-plan investments, we offer tailored
solutions that deliver measurable results.